2023 Intern at IDEO

Nike Design Sprint

Duration: 1 week
ROLE: VISUAL DESIGNER 
TEAM: IDEO Researcher / UX Designer

IDEO multidisciplinary project team was commissioned to conduct innovative research on the new workplace's utilization rate and satisfaction.

High-tech monitoring isn't permitted. How can visual design toolkits boost survey participation?

How to design a visual identity that meets brand guidelines and multi-channel usage scenarios?

Design Scope

This research project involved both online and offline participants, necessitating diverse research methods and touchpoints. I was responsible for designing the visual identity and UX components that could be effective in various contexts.

Color Guidelines

Harmonization and Attention: Use bold, high-contrast colors to harmonize with surroundings and effectively capture attention.

Theme Differentiation: Assign unique color schemes to represent different themes clearly.

Illustration & Icons

Brand Alignment: Used flat, exaggerated forms with textured details to reflect Nike’s dynamic, bold, and modern aesthetic.

Icon Consistency: Created an extension series of icons that maintain simplicity and ensure clear, consistent information delivery.

Posters

Each poster features unique illustrations and color schemes tailored to different spaces and themes.

Survey Component

Designed for mobile use cases, the survey component features diverse selection styles such as cards, buttons, and drag sliders, aiming to enhance engagement through interactive elements.

Q1

Collaboration

有多少人现场参加会议?

How many people are in the meeting physically?

2-3

4-6

>6

Q2

Collaboration

什么类型的会议?

What Type of meeting?

同部门

Same BU

跨部门

Cross BU

合作

Collaboration

09:41

Well done

Let’s start

Q1

Collaboration

有多少人现场参加会议?

How many people are in the meeting physically?

2-3

4-6

>6

Q2

Collaboration

什么类型的会议?

What Type of meeting?

同部门

Same BU

跨部门

Cross BU

Q2

Wellness

你在这里停留多长时间?

What’s the duration of your stay here?

60 / 0

Less than 15min

15

30

45

Q1

Wellness

这个空间的设计在情绪上对你有帮助吗?

Does the design of this space help you emotionally?

1

2

3

4

5

Don’t feel this way

A lot

Q1

Focus Room

你选择这个房间是因为不想被团队注意到吗?

Are you trying to avoid being seen by your team members by using this room?

Yes

No

I have not thought about this

合作

Collaboration

Design Elements

Alongside the main illustrations, I developed minimal geometric patterns inspired by the office building's features. These patterns extend the design system for use on office products, clothing, and other items.

Say Something

Managing this project in just one week was a big challenge. While creating visually appealing illustrations and UI designs was key, the real focus was on delivering accurate information and boosting user engagement to support the research goals.

Juggling different platforms, use cases, and collaborating with the research team pushed me to think deeply about the user, which helped me grow a lot. The project hasn’t launched yet, but I’m excited to hear client feedback and keep improving the work!