IDEO INTERNSHIP
DATE : 2023 SUMMER 12 WEEKS
ROLE : COMMUNICATION DESIGNER
A dream came true!
When studying UX design principles in both my undergraduate and graduate programs, the name IDEO always came up whenever design thinking and human-centered design were discussed.
This summer, I had the privilege of being a part of IDEO and applying the theoretical knowledge I had acquired to real-world business scenarios. Here, I contributed value, but more importantly, my perspective and mindset experienced significant growth.
Project 1
4 weeks
Define - Ideate - Prototype
Impressive Moment
Co-Creation Workshop
Creative Tension: A fast icebreaker to kickstart discussions and understand the goal of co-creation.
Rapid Prototyping: Encourage a broader and more creative range of feedback from stakeholders, making them feel engaged in the innovation process.
1 week
Ideate - Prototype
Impressive Moment
Data Visualization
Visual System: Engaging users more actively in public space research through visual methods, analyzing information hierarchy, and striking a balance between information readability, spatial ambiance, and content appeal.
Project 2
3 weeks
Design Sprint
Impressive Moment
Focus Group&User Testing
Sacrificial Concepts: In our previous workshops, we rapidly generated 10 concepts and then allowed users to make more direct choices and evaluations of these concepts in a focus group, thus obtaining valuable insights into user preferences.
Project 4
4 weeks
Ideate - Prototype - Test
Impressive Moment
Design execution
Design Iteration: Understanding the brief, researching case studies, learning about user preferences, creating several demos for testing, confirming design direction, designing, receiving feedback, iterating, designing, iterating, designing...ultimately achieving the satisfaction of delivering.
Learning & Challenge
Not just creating great design, but becoming a valuable designer
At IDEO, I practiced numerous design tools, but the human-centered design approach has been instrumental in guiding me on how to become a good designer, a good collaborator, a good listener, and a good communicator.
A good storyteller knows how to use the language and context of the user.
Understanding how to help others succeed is key to creating the greatest team value.
Bottom-up thinking for collaborative innovation, top-down thinking for understanding business objectives.
Always remember that taking action is a significant step forward.
Young Talent Progam Graduation Gifts from IDEOers
Maker's Lunch Calligraphy Practice 'Perfect Ten'
SAY SOMETHING
I'm deeply grateful for this opportunity, which has allowed me to gain insight into the workings of a top-tier design innovation company and understand the processes involved in design consultancy and product innovation. Collaborating with highly skilled project managers, researchers, product designers, and communication designers has been a tremendous learning experience. I appreciate the guidance from my colleagues and mentors. This internship has reinforced my belief in continuing to pursue a career in user experience, and I'm thrilled to have had such a strong start.
